A holding company · Houston, Texas

Good businesses,
run well.

Lepida Group is a holding company in Houston, Texas. It owns companies in technology, aviation, and media, and holds them for the long term.

The companies

01 Rubber Duck Technology Technology advisory on the client’s side of the table. Rubber Duck matches each challenge to the right fit across 475 vetted providers in cybersecurity, cloud, network, communications, and AI, then negotiates and manages the vendors. Technology Advisory rubberducktechnology.com 02 Hurbs LLC Hurbs LLC handles hands-on IT: managed services, infrastructure, and security for small teams. IT Services hurbs.io 03 Emelia’s Pilot Consulting Revenue consulting for flight schools and FBOs. Practical programs that grow hours, students, and margins. Aviation Consulting Flight schools & FBOs 04 Mason Herbel Video essays on business and money. Media youtube.com/@MasonHerbel
05 What's next New companies are evaluated quietly and built slowly. When one is ready, it will be listed here. In development

From the founder

Lepida Group exists to hold things together: the companies, the people, and the standard they share.

The first business started in 2021 as Hurbs LLC, doing IT work invoice by invoice out of Cypress, Texas. The work grew into consulting, and the consulting grew into partnerships. Eventually the companies needed one place responsible for how each is run and what it promises.

We are not in a hurry. We keep our companies small enough to stay honest and good enough to be recommended. We answer plainly, charge fairly, and stay after the work is done.

If we do that long enough, the rest takes care of itself.

Mason Herbel
Founder, Lepida Group

How Lepida operates

Four rules, applied to every company Lepida owns.

I.

Long term, or not at all

Companies are owned to operate, not to exit. No flips and no quick math. A company joins the group because it deserves decades.

II.

Straight answers

Concise, truthful, and actionable. The standard every company in the group inherits, in proposals and in bad news alike.

III.

Small by design

Senior people close to the work. No layers to hide behind, no headcount for its own sake.

IV.

Skin in the game

The group runs what it owns and uses what it sells. Every recommendation is one it lives with.